Branding is what big business uses to make us believe that sugar water is "it;" that a paper tube of dried leaves and toxins lit and inhaled is Kool; that badly processed meals are what happy people put into their bodies to make them so joyous. These are just a few examples of how we impressionable humans “buy” these believable messages conveyed by form, color, image and typography. Therein lies the power of branding—a force that would be better employed in the service of viable, authentic, sustainable products, services, and people, with as much gusto as is used for the fake stuff.

t.jungle works with those willing to engage in a process of discovery, who are ready to honor the value they bring. The best part of that process is the moment of insight that becomes key to a powerful brand. Design should then visually and verbally communicate that value soulfully, elegantly, and accurately.

"Our business cards and our branding continue to be the talk of the town
and have created incredible feedback and interest in our company."
—Heidi Rickerd-Rizzo, Co-founder, Terra Firma Global Partners (2010)